Holiday Bag

Holiday Bag

@radicalmedia, New York, New York, 1999

Description

Instead of giving clients a gift for the holidays, we asked them to give clothing to those who are truly in need. In a global effort, each of our offices—New York, Los Angeles, London, Paris and Sydney—coordinated pickup and delivery of all the donations to chosen charities. Most clients, however, chose to keep their holiday laundry bags and to send their donations in plain bags and boxes. The bag’s color is reminiscent of life-savers, traffic cones and safety vests, and holds up to 35 pounds of clothing.

Collections: AIGA 365: 21 (2000)
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Package, Promotion

Credits

Design firm
@radicalmedia
Art director/designer
Rafael Esquer
Writer
Jon Kamen
Typefaces
HouseBroken, HouseBroken Rough
Trim size
30 x 40 inches
Printer
Porcupine Product
Print production manager
Will Noonan
Client
@radicalmedia
Loading...
Loading...