RED, issues 1 and 2
Ogilvy & Mather, New York, New York, 2001
Description
RED is the first and only in-house publication for the North American region of Ogilvy & Mather Worldwide, the eighth-largest communications agency in the world. RED was created in 2001 to showcase the best creative work in the region and to increase communication between Ogilvy’s 2,100 employees in North America.
Each issue of RED is 12 pages; 4 pages of every issue are dedicated to case studies that highlight Ogilvy’s best work— breakthrough campaigns that typically appear in a variety of media, including TV, print, outdoor, interactive and direct marketing.
Juror Notes
“As opposed to a lot of large publications, this one actually takes advantage of its scale.”
“It’s so well written. There’s a real marriage of editorial and art.”
Collections:
AIGA 365: 23 (2002)
Repository:
Denver Art Museum
Discipline:
Editorial design
Format:
Corporate communication, Magazine
Credits
- Design firm
- Ogilvy & Mather
- Creative directors
- Rick Boyko, Brian Collins
- Designer
- David Israel
- Editor
- Tonice Sgrignoli
- Writer
- Tonice Sgrignoli
- Client
- Ogilvy & Mather
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