An internet-based company specializing in the commerce of ideas retained The Moderns, in collaboration with A3, to develop an effective brand strategy for ideaexchange.com. Our goal was to give back to customers the human experience they give up online. The website and all promotion pieces—environmental graphics to printed materials—explain and illustrate a complex concept using a visual language that clearly reflects the online existence of the company. All components were designed to nurture invention and promote idea submissions and purchases at the exchange. We developed a multi-layered look and feel—integrating geometric grids, typography, symbology, illustration, photography, dimensional colorful forms, materials and finishes.

“A particularly human way of building a brand, played out in wonderful photography.”