The client’s goal was to communicate the authenticity of their brand to a core group of influencers. When designing and producing this website, we needed to consider several factors: an episodic timeline, the remote location of the event and the requirement to design for the needs of multiple platforms. Our solution was the timed release of various media artifacts such as CD-ROMs, interactive kiosks, stickers, print ads, feature articles, a documentary film, tradeshow booth imagery and multimedia presentations.

“I like the narrative, which provides for continuity and orients the user. The experience is really enhanced by the maps and supplements, which the user can explore without getting lost.”