CMT Top 20 Countdown

CMT Top 20 Countdown

Brand New School, Santa Monica, California, 2005

Description

For the opening of CMT’s highest rated show, Brand New School created a world designed and lit like a theater set. Entirely made out of flat, cut-out props, it’s loaded with emotionally charged iconography: pickup trucks, wheat sheaves, rooster-mounted weather vanes, faithful dogs and fiddles—all contributing to build a country universe, as it counts down to the number one spot and day turns to night. While the piece appears to appropriately reflect the simplicity of country music’s grassroots ethics, the whole thing was, ironically, produced digitally.

Juror Notes

Wowed!
Flat elements and giving them dimension is great.
Examining the process as well as the result was great.
Animation of paper is very well done.

Collections: AIGA 365: 27 (2006)
Repository: Denver Art Museum
Discipline: Typographic design
Format: Type design, Video

Credits

Design firm
Brand New School
Art director
Dennis Go
Designers
Sean Dougherty, Kevin Robinson, Danny Ruiz, Brian Senseby
Music
Echo Park
Producer
Andrea Sertz
Typeface
Hand lettered
Client
CMT
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