CMT Top 20 Countdown
Brand New School, Santa Monica, California, 2005
Description
For the opening of CMT’s highest rated show, Brand New School created a world designed and lit like a theater set. Entirely made out of flat, cut-out props, it’s loaded with emotionally charged iconography: pickup trucks, wheat sheaves, rooster-mounted weather vanes, faithful dogs and fiddles—all contributing to build a country universe, as it counts down to the number one spot and day turns to night. While the piece appears to appropriately reflect the simplicity of country music’s grassroots ethics, the whole thing was, ironically, produced digitally.
Juror Notes
Wowed!
Flat elements and giving them dimension is great.
Examining the process as well as the result was great.
Animation of paper is very well done.
Collections:
AIGA 365: 27 (2006)
Repository:
Denver Art Museum
Discipline:
Typographic design
Format:
Type design, Video
Credits
- Design firm
- Brand New School
- Art director
- Dennis Go
- Designers
- Sean Dougherty, Kevin Robinson, Danny Ruiz, Brian Senseby
- Music
- Echo Park
- Producer
- Andrea Sertz
- Typeface
- Hand lettered
- Client
- CMT
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