Briggs & Stratton

Briggs & Stratton

Cue, Inc., Minneapolis, Minnesota, 2006


Briggs & Stratton makes small engines, some of which are used in Kart, Bandolero and other forms of small-engine racing. We were asked to create an identity for the Animal engine. We saw an opportunity, though, to create an identity that not only branded the engine but also represented an idea that is defined, shared and “owned” by a subculture of young racing enthusiasts. 

Juror Notes

“Robin didn’t like this but when Greg explained that it’s about a small yet mighty engine from Briggs & Stratton, she connected.”

Collections: AIGA 365: 28 (2007)
Repository: Denver Art Museum
Discipline: Brand and identity systems design
Format: Brand and identity systems, Logo


Design firm
Cue, Inc.
Creative director/art director
Alan Colvin
Paul Sieka
Production artist
Paul Sieka
Briggs & Stratton