Our goal was to remind homeowners how easy it is to finish small projects around their homes. With a limited budget, photography wasn’t an option. We designed our posters by utilizing the negative space of objects spray-painted on newsprint. The painted objects relate to the section of the newspaper they are “painted on.” Do-it-yourself homeowners could identify with these posters, knowing what the aftermath of a spray-painting project on newspaper looks like. 

It goes to the function of the product...we just wish it were a real newspaper (though we know it would fall apart).