The 20th Macao Arts Festival was the largest integrated art event in Macao in 2009. As the central image of this festival, the heart represents our utmost dedication to and passion for the arts. Since colors and visual elements are weapons for graphic designers, four sweet and fluorescent colors were chosen to create a sugar coating for the bloody heart. This softens the concept of “bloody” for the public and portrays a conflict between innocent and bloody, sweet and painful, realistic and unrealistic.

The use of XX to create a strong visual frame consolidated and emphasized the image of the 20th Macao Arts Festival. To intensify the promotion, 20 different categories were sugar-coated with the same sweet and fluorescent colors, creating consistency and coherence out of complexity.

These posters as a series were exceptional. The vibrant colors and amorphous shapes drew the viewer’s eye in. The well-considered typography struck a perfect balance between vintage and modern style.