An art package was created to convey the heaviness and history of Puerto Escondido in Mexican surfing, while still being relevant for Quiksilver in 2009. The resulting poster was silkscreened in a traditional two-color gradient and wheat-pasted around the city. Wheat-pasting was carried through to print ads, event signage, web, TV and product. A limited-edition set of 250 posters was available for sale online and at the event.

Fantastic combination of type and illustration that really captures the spirit and audience of this event.