How does one showcase the famous La Belle Excuse family of products and its world of flavors in a recipe book? By letting the brand itself set the tone through elements of its graphic design: simplicity, authenticity and Mediterranean charm. La Belle Excuse olive oil has found its way into a recipe book that thinks big. The idea was to imagine the book as a kitchen worktop, with scribbled notes and even a few crumbs cropping up here and there, enticing readers with images they’ll want to eat right off the page! And to make it all as easily identifiable as the brand’s fingerprint/olive logo, the table of contents has been laid out visually, letting readers’ eyes and appetites guide them to the right page!

An oversize cookbook with great bold photography and clean, simple layouts. I loved the oversize type for the ingredients.