This poster was part of an assignment for Coca-Cola North America to create point-of-sale pieces for cinema usage. The client challenged us to express the unique connection between Coca-Cola and the movie-going experience. We used the Coca-Cola icon bottle, a key piece of our visual identity, and reinterpreted it to represent multiple movie genres.

The client loved the posters and they have been displayed throughout national chains, extending concession messaging to the theater lobby, driving incremental sales of Coca-Cola.

The playful iconographic interpretations of the Coke bottle were a nice homage to the brand’s legacy. A nostalgic moment without looking, well, nostalgic.