The Holiday Bus Drive
Zeus Jones, Minneapolis, Minnesota, 2009
Description
For the holidays, we ran a fundraiser with our friends at Puny Entertainment to raise $7,000 to send the kids at Green Central school on a field trip. Not knowing what kind of response we’d get, we built a website to tell the school’s story and offered three ways for people to contribute. Along with a website and animated video, we created physical drop boxes, buttons and stickers to support the program in the real world. In the end, we exceeded our fundraising goal and were able to send the entire school on a field trip.
Juror Notes
Nice to see nonprofit projects look to design to carry their message. This one should appeal to all ages.
Great branding consistency across media formats. Well-integrated campaign. Great design and execution. Appropriate creative concept and solution for target audience.
Credits
- Design firm
- Zeus Jones
- Designer
- Celeste Prevost
- Production director
- David Annis
- Content strategists
- Christian Erickson, Sarah Jones
- Client
- General Mills