In designing the visual identity for Jeff Koons’ Hulk Elvis exhibition at the Gagosian London, Base used a square text block to convey relevant information: name of the artist, title of the show, date and location. In contrast to the reverential don’t-touch-the-art approach of most gallery materials, this information was set as knock-out text and positioned over Koons’ work to reveal glimpses of the paintings underneath and reflect his work’s layers. Base designed the applications for the show, including invitations, advertisements for major art magazines and daily newspapers, a poster and catalogue.

An art monograph that, despite its subject matter, shows admirable restraint, allowing the work to be the star while complementing it step for step. Beautiful, novel use of a 60s color (silver). Fantastic production values.