The Silk Road
American Museum of Natural History, New York, New York, 2009
Description
This traveling exhibit brings to life one of the greatest trading routes in human history, the Silk Road. It focuses on four stops along the route, showcasing goods, cultures and technologies: Xi’an, China’s Tang Dynasty capital; Turfan, a desert oasis and trading outpost; Samarkand, home of prosperous merchants; and Baghdad, the intellectual center of the era. The exhibit features artifacts and re-creations of period environments, from a silk-weaving loom to a full-scale marketplace and a ship.
The exhibit design takes its cue from the subject matter: raw silk walls set the stage for each of the cities. The graphics complement the exhibit and 10-foot satin banners bring scale and a sense of drama to a low exhibit space. The entrance to each city is marked by a procession of monumental banners, telegraphing a sense of place. A motif was developed for each city, inspired by fabric patterns, artifacts and architecture. They give texture and depth at a large scale to the banners; at a smaller scale they generate patterns and ornamental borders on label decks. Both banners and label decks use an asymmetrical framing device, which references Asian scrolls. Throughout the show, the graphics frame and celebrate the objects and environments without upstaging them.
Juror Notes
Very dramatic and cohesive presentation.
The jury was impressed by the amount of content. Clever silk draping was used as a backdrop to the interpretive panels, making it easy for the installation to travel.
Credits
- Design firm
- American Museum of Natural History
- Creative director
- David Harvey
- Art directors
- Dan Ownbey, Catharine Weese
- Designers
- Elizabeth Anderson, Kelvin Chiang, Brandon Huang, Laura McBride, Aaron Shoon
- Photographers
- Denis Finnin, Roderick Mickens
- Production director
- Antonia Gabor
- Picture editors
- Debra Hershkowitz, Jose Ramos
- Editors
- Lauri Halderman, Sasha Nemecek
- Writers
- Margaret Dornfeld, John Whitney
- Project manager
- Dina Langis
- Structural designers
- Michael Meister, Lydia Romero
- Developers
- Joel Sweimler, Stacey Thompson
- Printer
- ColorEdge Visual
- Client
- American Museum of Natural History