Chipotle Mexican Grill is the fastest-growing restaurant business in the country. Chipotle wanted to create a simple way to order and pay using the iPhone and iPod Touch, as well as share broader messaging about Food With Integrity, its commitment to using sustainable, responsibly raised ingredients. The company wanted to make sure the application would be consistent with its unique in-restaurant order process, easy to use and in keeping with Chipotle’s unique voice and personality.

While we felt that the visual design (too many horsey gradients!) of this app needs refinement, the interaction design and functionality it offers are great.