Jim Ales, Monterey Bay Aquarium

Jim Ales is the art director for the nonprofit Monterey Bay Aquarium in Monterey, California. He is responsible for strategy, creative direction and maintenance of the aquarium’s communication brand. The aquarium is consistently ranked number one in the United States and is recognized as a worldwide leader in ocean conservation. Jim’s work supports the mission of the aquarium, influencing the way individuals, corporations and government agencies understand and interact with ocean environments.

Jim lectures frequently on nonprofit branding from both an economic and social growth perspective. Jim’s work has appeared in leading design and museum publications and he has juried many design competitions. Jim is a past member of the AIGA National Board of Directors and is the recipient of the AIGA Environmental Leadership Award. His commentary on sustainability in the field of graphic design is featured in both Allworth Press and Rockport Press publications.