This is the visual identity system for Huasen Architecture Company’s touring exhibitions. Perforated characters are composed of and shown by dots. Every exhibition area employs dynamic LED to show its indicating system. We designed a new kind of LED character for this system that will be used on the logo, posters, books, invitations and handbags. The LED characters show texture through punching holes and circle from right to left. The posters symbolize the city’s endless extension.

Loved the dimensionality of these pieces and the textures, seeing the light through the punctures. Didn’t really see the dots as “seeds” but liked the shapes they formed.