With offices in Toronto and New York, Lida Baday designs and produces well-detailed, beautiful clothing that captures the essence of thoughtful, discerning and modern women. Her collections are sold in luxury boutiques and retailers around the world including Saks Fifth Avenue. Over its 15-year relationship with the fashion designer, Concrete has developed the visual language of the brand. The creation of sensual, timeless photography is the signature style for the brand. Luxurious paper and understated detailing combine to showcase the collection in each seasonal brochure, the company’s primary advertising vehicles.

Design editing at its very best.