Project brief: Design a fundraising appeal for an organization that provides critical academic and emotional support year-round for low-income students in New York who are performing below grade point average. Mailer was directed at those who are familiar with the organization and had given money before.

Approach: Concept was a simple one: focus on the children served.

Effectiveness: Current donations via reply card included in mailer total more than $100,000.

Getting the idea across with the least amount of information. Very effective at hitting the emotion.