The project was to design, organize and implement the 2010 International Conference for the Industrial Designers Society of America. As a consultancy with significant industrial design capabilities and a long involvement with the IDSA, Ziba was asked to plan the conference pro bono, from concept and visual identity to publicity, scheduling and speaker selection. The design team was tasked with creating an event relevant to the current generation of industrial designers, that would attract strong attendance and reinforce IDSA’s role as the premier organization for working industrial designers.

The field of creative professional conferences is broad and varied, with many IDs attending conferences held by professional organizations such as AIA, AIGA and IXDA, as well as conferences with general creative appeal such as South by Southwest Interactive, Gravity Free, Pop! Tech and TEDx.

Read the full case study here: [http://www.aiga.org/case-study-idsa-2010-international-conference/]