Project brief: We needed a simple, visually striking, entertaining way to tell the stories behind the ingenious solutions in Duluth Trading Company’s signature products.

Approach: A simple, almost crude illustration and animation style felt right for the brand and its audience. This is guy humor, after all.

Effectiveness: The integrated work we did for Duluth had an immediate impact on their sales numbers. It also got publicity from unexpected sources like the Los Angeles Times.

Huge potential to go viral. Very simple execution, perfectly addressing its market with great humor.