Yale School of Architecture Lectures, Symposium and Exhibitions Fall 2010
Pentagram Design, New York , New Haven, Connecticut, 2010
Description
Project brief: Promotional poster for the Yale School of Architecture’s series of fall events.
Approach: Posters for the Yale School of Architecture follow the simple design parameters of the institution’s graphic identity: black, white and type. The fall 2010 poster uses 58 different kinds of arrows to point the way to programming, which includes lectures by architects Tod Williams and Billie Tsien, a symposium on the lighting designer Richard Kelly and exhibitions on Kelly and architect James Stirling.
Effectiveness: The series was a success.
Juror Notes
The metaphor of the arrow to symbolize forward progress highlights a concise composition.
Collections:
AIGA 365: Design Effectiveness (2011)
Repository:
Denver Art Museum
Discipline:
Editorial design
Format:
Posters
Credits
- Design firm
- Pentagram Design, New York
- Art director
- Michael Bierut
- Designers
- Michael Bierut, Britt Cobb
- Trim size
- 22 x 34
- Client
- Yale School of Architecture
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