![Duffy Stationery](/assets/images/000/000/076/76_lg.jpg)
Duffy Stationery
Duffy, Minneapolis, Minnesota, 2000
Description
A name change from Duffy Design to Duffy and global expansion was the catalyst for rebranding Duffy’s stationery system. Past equities of the prior system, such as the metal card, were retained while the entire system was modernized. The Duffy stationery system consists of a color-coded translucent envelope that reveals office location and a letterhead that is die-cut to insure quick and accurate folding and filing.
Collections:
AIGA 365: 22 (2001)
Repository:
Denver Art Museum
Discipline:
Brand and identity systems design
Format:
Stationery
Credits
- Design firm
- Duffy
- Creative director
- Alan Colvin
- Designers
- Alan Leusink, Tom Riddle
- Print production
- Bridget Schumacher, Becky Amell
- Production artist
- Tracy Hogenson
- Typefaces
- Alphaheadline, Conduit ITC
- Trim size
- A4, 8 x 11 inches
- Printers
- Reflections, Kea Inc.
- Papers
- #51 Yupo translucent envelopes, 70 lb. Mohawk Superfine Text
- Software
- Adobe Illustrator
- Client
- Duffy
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