New York Times Building book

New York Times Building book

Pentagram, New York, New York, 2003


The New York Times Company will occupy only one half of the new landmark building designed for it by Pritzker Prize-winning architect Renzo Piano on Manhattan’s West Side. The other half will be leased to a very limited number of corporate tenants. Our client, developer Forest City Ratner Companies, wanted to separate the building from other, less distinguished buildings in the same neighborhood by presenting it as a new icon, the first great piece of New York architecture in the twenty-first century.

To promote the building, rather than create a slick marketing piece, we chose to document the elements that went into the design process: work sessions, sketches and study models. Almost all text is drawn from verbatim quotes by Piano and other project participants. Journalistic photography is used. There is no hard sell. The honest approach to content works in counterpoint to the quality of the printing: high-grade paper bound with French folds, a silkscreened translucent slipcase. The goal was to establish a sense of importance about the building without making the typical extravagant claims.

Juror Notes

Pacing and organization is deliberate and easy to follow, seems almost effortless. Great architectural aspects of the piece, nicely merged into the design.

“They knew how to stay out of the way.” Cheryl Heller

Collections: AIGA 365: 25 (2004)
Discipline: Corporate communications design
Format: Book


Design firm
Creative director
Michael Bierut
Elizabeth Ellis
Amy Goldwasser
Project manager
Miriam Greenwald
Finlay Printing
Printing method
Offset lithography
Bay State Bindery
Binding method
Munken Lynx white 89 lb. cover, Munken Lynx white 54 lb. text
Slipcase fabricator
Beaverite Products
Franklin Gothic
Forest City Ratner