![Slice of Summer](/assets/images/000/100/583/100583_lg.jpg)
Slice of Summer
Kimberly-Clark, Neenah, Wisconsin, 2009
Description
Assignment: Scream summer!
Create differentiation through packaging of familiar facial-tissue cartons that will generate interest during the historically slower summer season. Graphic design, stylized photo-realistic illustration and carton structure come together to create an undeniably summery display for the Kleenex brand. The brand realized incremental sales, proving there is a return on investment to strategic design solutions.
Juror Notes
I was taken with the way these packages attempt to address the issue of seasonal fluctuations in tissue purchases.
I admire it when a market leader is not content to be lazy but instead tries something new. I do wonder how these are merchandised.
Collections:
AIGA 365: 31 (2010)
Repository:
Denver Art Museum
Discipline:
Package design
Format:
Package
Credits
- Design firm
- Kimberly-Clark
- Creative director
- Christine Mau
- Art director
- Jennifer Brock
- Illustrator
- Hiroko Sanders
- Client
- Kleenex
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