Pina Zangaro Spring Catalogue
Jennifer Sterling Design, San Francisco, California, 1998
Description
The quality of the Pina Zangaro line created by Tim Mullen is due largely to the product design and quality control of his company. By designing a book that allowed the viewer to see Tim’s initial doodles, sketches, and thoughts, we repositioned him as a product designer rather than a faceless company. While the summer catalogue resulted in a large number of orders of their products, it also unfortunately inspired several product knockoffs in retail stores.
Collections:
Communication Graphics: 20 (1999)
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Format:
Catalogue
Credits
- Design firm
- Jennifer Sterling Design
- Art director
- Jennifer Sterling
- Photographer
- Dave Magnusson
- Illustrator
- Jennifer Sterling
- Copywriter
- Tim Mullen
- Printer
- Logos Graphics
- Client
- Pina Zangaro
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