French Paper Direct Packaging
Charles S. Anderson Design Company, Minneapolis, Minnesota, 1996
Description
In this age of output via the laser printer, the demand for 8.5” x 11” paper has increased dramatically. In an effort to meet this demand and supply the paper “right now,” French Paper Company created Paper Direct. The standardized box is modular and works for the entire line, having the individual paper information printed on the top cover sheet. This sheet protects the “valuable” paper and allows the audience to see and feel what they are buying, in contrast to most of the slick shrink-wrapped packaging out there.
Collections:
Communication Graphics: 18 (1997)
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Credits
- Design firm
- Charles S. Anderson Design Company
- Art director
- Charles S. Anderson
- Graphic designer
- Jason Schulte
- Copywriter
- Lisa Pemrick
- Typeface
- Custom, 20th Century
- Printer
- Johnson Printing & Packaging Corporation
- Paper
- Custom French Board Stock
- Client
- French Paper Company
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