Cotton Is Environmentally Friendly: Crane Is Cotton

Cotton Is Environmentally Friendly: Crane Is Cotton

Chermayeff & Geismar Inc., New York, New York, 1996

Description

The booklet addresses Crane’s long commitment to the environment and its fine quality business papers made from 100% pure cotton fiber. We illustrated the life cycle of a cotton plant with linoleum cuts, set the type in hot metal, and printed the entire booklet in letterpress. The book was printed on Crane’s 100% cotton Distaff Linen stationery paper and bound in T-shirt cotton fabric over a Linter Paper, two of the raw materials used in manufacturing Crane’s stock.

Collections: The Greening of Design
Discipline: Promotional design and advertising
Format: Promotion, Booklet

Credits

Design firm
Chermayeff & Geismar Inc.
Design director
Steff Geissbuhler
Graphic designer
Bill Anton
Illustrator
Stephen Alcorn
Writer
Rose DeNeve
Typesetter
A. Colish, Inc.
Printer
Milocraft
Binder
Advanced Graphic Service
Papers
Crane’s Parchment Cover, Crane’s Distaff Linen Text
Client
Crane & Co.
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