Cotton Is Environmentally Friendly: Crane Is Cotton
Chermayeff & Geismar Inc., New York, New York, 1996
Description
The booklet addresses Crane’s long commitment to the environment and its fine quality business papers made from 100% pure cotton fiber. We illustrated the life cycle of a cotton plant with linoleum cuts, set the type in hot metal, and printed the entire booklet in letterpress. The book was printed on Crane’s 100% cotton Distaff Linen stationery paper and bound in T-shirt cotton fabric over a Linter Paper, two of the raw materials used in manufacturing Crane’s stock.
Collections:
The Greening of Design
Discipline:
Promotional design and advertising
Credits
- Design firm
- Chermayeff & Geismar Inc.
- Design director
- Steff Geissbuhler
- Graphic designer
- Bill Anton
- Illustrator
- Stephen Alcorn
- Writer
- Rose DeNeve
- Typesetter
- A. Colish, Inc.
- Printer
- Milocraft
- Binder
- Advanced Graphic Service
- Papers
- Crane’s Parchment Cover, Crane’s Distaff Linen Text
- Client
- Crane & Co.
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