“Voice: AIGA National Design Conference” registration brochure
“Voice: AIGA National Design Conference” registration brochure
“Voice: AIGA National Design Conference” registration brochure
“Voice: AIGA National Design Conference” registration brochure
“Voice: AIGA National Design Conference” registration brochure
“Voice: AIGA National Design Conference” registration brochure

“Voice: AIGA National Design Conference” registration brochure

Reservoir, San Francisco, California, 2001

Description

When we were asked by “Voice” creative director Sean Adams to design the registration brochure for AIGA’s National Design Conference, we took the premise that “design pervades every aspect of our society, our culture and our individual lives.” We came up with a list of 1,952 objects and concepts that suggest the scope of design’s reach and wrote statistical captions about a further 50 of them to accompany Lenny Gonzalez’s deadpan photographs of supermarket aisles.

Juror Notes

“I remember getting it, and spent a lot of time with it. It talked about ‘Voice’ in a timeless fashion.”

“It documents the visual environment we live in, which is always a perverse attraction.”

Collections: AIGA 365: 23 (2002)
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Catalogue, Booklet

Credits

Design firm
Reservoir
Creative director
David Salanitro
Designers
Ted Bluey, David Salanitro
Photographer
Lenny Gonzales
Writers
Andrea Codrington, David Salanitro, Laurel Saville, Alice Twemlow
Typeface
Franklin Gothic
Printer
Hennegan
Paper
Mohawk Superfine Ultrawhite 100 lb. text and cover
Client
AIGA
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