Quack, Quack, Quack book
Winterhouse Editions, Falls Village, Connecticut, 2002
Description
Benjamin Franklin wrote “Quack, Quack, Quack” in the margin of a medical book in 1760. This humorous example of marginalia, however, belies the serious social history of quackery presented in this exhibition catalogue. The book needed quality production worthy of the fine printing and design traditions of The Grolier Club. The design also needed to relate to mostly 18th- and 19th-century artwork that was heavily typographic. Given all this history, creating a modern book using contemporary typefaces became the goal and the challenge.
Collections:
50 Books | 50 Covers of 2002
Repository:
Denver Art Museum
Discipline:
Book design
Format:
Book
Credits
- Design firm
- Winterhouse Editions
- Art director
- William Drenttel
- Designers
- William Drenttel, Rob Giampietro, Kevin Smith
- Trim size
- 8 1/4 x 10 1/4 inches
- Pages
- 256
- Quantity printed
- 2,000
- Typefaces
- Vendetta, Ziggurat
- Printer
- The Studley Press
- Paper
- Mohawk Superfine
- Binder
- Acme Bookbinding
- Binding method
- Sewn, with stamped cloth
- Jacket designers
- William Drenttel, Kevin Smith
- Jacket printer
- The Studley Press
- Author
- William H. Helfand
- Publishers
- The Grolier Club, Winterhouse Editions
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