Holiday Gift Card Packaging

Holiday Gift Card Packaging

Anthropologie, Philadelphia, Pennsylvania, 2009

Description

Meet Teefs and Zips. During the 2009 holiday season, they were pleased to deliver the Anthropologie gift card to our customers by carrying it in their bellies. We hope that they will lead long lives filled with change.

Juror Notes

Great concept and format. True to the brand.

How fun would it be to get this little package in the mail! A nicely branded promotion.

It’s a great way to make gift cards an un-cheesy gift. Plus monsters! How can that be wrong?

Collections: AIGA 365: 31 (2010)
Repository: Denver Art Museum
Discipline: Brand and identity systems design
Format: Brand identity, Package, Artifact

Credits

Design firm
Anthropologie
Art director
Carolyn Keer
Designer
Alana McCann
Client
Anthropologie
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