Modem Media viewbook
Alexander Isley, Inc., The Dave and Alex Show, Redding, Connecticut, 2002
Description
Modem Media, the leading internet marketing firm, was in need of a “vision piece” to inform potential clients about the company. We developed the point-of-view book informing customers of the company’s services. This involved developing a strategy, designing and writing the book, and commissioning photography. The book is unique in that the design is not overwrought and tells a compelling story in a memorable way, leading the reader along a journey.
Working within the parameters of the client’s typefaces and corporate colors presented a slight challenge, as did the goal to keep the message simple and on target. Too often corporate pieces become “catch-all” capabilities booklets—this is a high-level “vision piece.”
Collections:
AIGA 365: 24 (2003)
Discipline:
Corporate communications design
Credits
- Design firms
- Alexander Isley, Inc., The Dave and Alex Show
- Creative directors
- David Goldenberg, Alexander Isley
- Art director
- Alexander Isley
- Designer
- Tracie Rosenkopf-Lissauer
- Photographer
- John Madere
- Writer
- David Goldenberg
- Typefaces
- Adobe Garamond, Bell Centennial
- Printers
- Merrill/Daniels Printers, RTO Group
- Paper
- Monadnock Paper
- Client
- Modem Media
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