Biohazard “Mata Leão” Poster

Biohazard “Mata Leão” Poster

Warner Bros. Records, Burbank, California, 1996

Description

The poster is focused on the band’s existing logo, reinforcing it with a newly elegant surrounding graphic that has not been linked before with Biohazard.

The logo, title, and the band name are meant to be read first, with a second layer of industrial noise that would define the music for the intended buyer. Orange was the obvious choice, as it naturally connects with the Biohazard logo and was insisted on by the band for that reason. This project was meant to work both as a decorative marketing poster and a street snipe, which of course needs to be striking and readable from quite a distance. In that respect, I think it was quite a success.

Collections: Sound Off: The Top 100 CDs, Music Videos and Print Collateral
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Posters, Promotion

Credits

Design firm
Warner Bros. Records
Art director/designer
Deborah Norcross
Photographer
Amy Guip
Client
Warner Bros. Records
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