Gain: Design (Re)Invents — AIGA Design and Business Conference
Design Army, Washington, DC, New York, New York, 2010
Description
Project brief: Logo, alphabet and icons to promote the 2010 AIGA Gain Conference.
Approach: Gain: AIGA Design and Business Conference is an annual event featuring provocative thinkers from a wide range of disciplines who inspire and reinvigorate business through design. To communicate the theme of “Design (re)invents,” we branded this year’s conference with an invention that is simple and ingenious: a paper clip.
Effectiveness: The conference was a success—we were there.
Juror Notes
Reinvented the paper clip. Perfect in its simplicity. Took the simple office-supply item and turned it into an iconic typeface for a business conference. Smart.
Collections:
AIGA 365: Design Effectiveness (2011)
Repository:
Denver Art Museum
Discipline:
Brand and identity systems design
Format:
Brand and identity systems, Brand identity
Credits
- Design firm
- Design Army, Washington, DC
- Creative directors
- Jake Lefebure, Pum Lefebure
- Art director
- Pum Lefebure
- Designer
- Sucha Becky
- Client
- AIGA
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