“Creepcakes”
Martha Stewart Living Omnimedia, Astoria, New York, 2005
Description
At Kids: Fun Stuff to Do Together, we know that kids (and adults) learn best when they are engaged, challenged and awestruck. We draw the reader in by seamlessly blending type and photography with amusing, well-crafted text. In the Halloween story “Creepcakes,” ordinary, everyday cupcakes are transformed into appropriately creepy aliens, monsters, spiders and—gulp—mummies. Our goal was to create a great story using extremely simple ingredients (cupcakes, jelly beans, licorice, gumdrops), but also to show, through great photographs and clever design, that there are no limits to imagination, especially when that imagination belongs to a child.
Juror Notes
Gleefully ghoulish!
High production values.
Collections:
AIGA 365: 27 (2006)
Repository:
Denver Art Museum
Discipline:
Editorial design
Format:
Illustration, Magazine
Credits
- Design firm
- Martha Stewart Living Omnimedia
- Art director
- Robin Rosenthal
- Designers
- Tara Bench (food stylist), Megan Hedgpeth (stylist), Jodi Levine (craft editor), Robin Rosenthal (designer)
- Photographer
- Sang An
- Production director
- Denise Clappi
- Production artist
- Judy Glasser
- Picture editors
- Rebecca Donnelly, Lina Watanabe
- Editors
- Melissa Morgan, Kelly Smith-Killian
- Writer
- Bunny Wong
- Director of photography
- Heloise Goodman
- Printer/binder
- Quad Graphics
- Printing method
- Offset
- Binding method
- Perfect
- Paper
- Body, 45 lb. Liberty Gloss; cover, 100 lb. Sterling Ultra
- Typeface
- Customized title based on Base Nine
- Client
- Kids: Fun Stuff to Do Together
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