This promotion was specifically geared toward a design audience while also taking into consideration printers and print buyers. The parameters, much like any paper promotion, included the need to show examples of how the paper performs as well as enhances many potential project specifications from halftone to 4-color process, from line art to stochastic screen printing. We feel that the strength of this project is its reference to the history, attitude, and eccentricity inherent in the product itself.