Yale College Viewbook
Pentagram, New York, New York, 2008
Description
The new Yale College viewbook has been designed to give applicants an insider’s view into the school. It is dense with layers of detail that show Yale’s strengths instead of merely describing them—from an annotated map of a residential college, to an illustrated listing of all the theater, music, film and fine arts offerings in a typical weekend, to a series of vignettes detailing students’ studies abroad, accompanied by the students’ own photographs. The book expresses the nuances and the depth of the Yale experience as an aggregate of student and faculty voices, vivid photography, and meaningful detail. It is meant to be a keepsake that students interested in Yale will appreciate as a warm and authentic introduction to the college.
Juror Notes
Clean, friendly, approachable in spite of a daunting amount of information.
Credits
- Design firm
- Pentagram
- Art director
- Michael Bierut
- Designers
- Michael Bierut, Yve Ludwig
- Photographer
- Lisa Kereszi
- Picture editor
- Yve Ludwig
- Editor
- David J. Baker
- Writer
- Andrea Jarrell
- Printer
- Finlay Printing
- Papers
- Mohawk Options, 100% PCW
- Typefaces
- News Gothic, Serifa Black, Yale
- Client
- Yale College