Yale College Viewbook

Yale College Viewbook

Pentagram, New York, New York, 2008

Description

The new Yale College viewbook has been designed to give applicants an insider’s view into the school. It is dense with layers of detail that show Yale’s strengths instead of merely describing them—from an annotated map of a residential college, to an illustrated listing of all the theater, music, film and fine arts offerings in a typical weekend, to a series of vignettes detailing students’ studies abroad, accompanied by the students’ own photographs. The book expresses the nuances and the depth of the Yale experience as an aggregate of student and faculty voices, vivid photography, and meaningful detail. It is meant to be a keepsake that students interested in Yale will appreciate as a warm and authentic introduction to the college. 

Juror Notes

Clean, friendly, approachable in spite of a daunting amount of information. 

Collections: AIGA 365: 30 (2009)
Discipline: Promotional design and advertising
Format: Brochure, Promotion

Credits

Design firm
Pentagram
Art director
Michael Bierut
Designers
Michael Bierut, Yve Ludwig
Photographer
Lisa Kereszi
Picture editor
Yve Ludwig
Editor
David J. Baker
Writer
Andrea Jarrell
Printer
Finlay Printing
Papers
Mohawk Options, 100% PCW
Typefaces
News Gothic, Serifa Black, Yale
Client
Yale College
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