Burton Golf Green Ad

Burton Golf Green Ad

Jager Di Paola Kemp Design, Burlington, Vermont, 1994

Description

When this series of "construction" ads was created, Burton's competitors were relying on new computer technologies to create their slick images. Bucking the trend, Burton and the designers went junk shopping, generating and then photographing more than seventy one-of-kind, hand-crafted collages. Letter by letter, even some fine-print type was glued in.

Collections: A Decade of Sports Graphics
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Advertisement, Promotion

Credits

Design firm
Jager Di Paola Kemp Design
Creative director
Michael Jager
Art director
David Covell
Designer
David Covell
Client
Burton Snowboards
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