Burton Golf Green Ad
Jager Di Paola Kemp Design, Burlington, Vermont, 1994
Description
When this series of "construction" ads was created, Burton's competitors were relying on new computer technologies to create their slick images. Bucking the trend, Burton and the designers went junk shopping, generating and then photographing more than seventy one-of-kind, hand-crafted collages. Letter by letter, even some fine-print type was glued in.
Collections:
A Decade of Sports Graphics
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Format:
Advertisement, Promotion
Credits
- Design firm
- Jager Di Paola Kemp Design
- Creative director
- Michael Jager
- Art director
- David Covell
- Designer
- David Covell
- Client
- Burton Snowboards
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