Burton Ouija Board
Jager Di Paola Kemp Design, Burlington, Vermont, 1994
Description
This board graphic marks a pivotal point in the development of the snowboard industry, when sampling and the use of appropriated images became vital to conveying snowboarding's irreverent challenge to traditional sports. The Ouija board game art signals the emergent conflict between riding's good and evil cults and graphically represents "everything a ski can never be."
Collections:
A Decade of Sports Graphics
Repository:
Denver Art Museum
Discipline:
Brand and identity systems design
Format:
Brand identity, Illustration
Credits
- Design firm
- Jager Di Paola Kemp Design
- Creative director
- Michael Jager
- Designer
- Adam Levite
- Printer
- BMC Printing
- Client
- Burton Snowboards
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