Crane’s Post-Perfect Resource Kit

Crane’s Post-Perfect Resource Kit

Chermayeff & Geismar Inc., New York, New York, 1995

Description

This self-promoting but functional kit was created to help designers understand the enigmatic postal regulations affecting the design of business envelopes. The postal guidelines checklist was culled from complex federal handouts while the see-through template provides an easy test for regulations compliance. The assorted sample envelopes and sheet of “postage stamps” promote the value of Crane paper.

Collections: Information Graphics: Design of Understanding
Repository: Denver Art Museum
Discipline: Information design
Format: Instructional tool, Promotion, Cards

Credits

Design firm
Chermayeff & Geismar Inc.
Art director
Steff Geissbuhler
Designer
James D. McKibben
Writer
Rose DeNeve
Printer
Excelsior Printing
Paper
Crane’s Cover
Client
Crane & Co.
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