Within a very limited budget, the client needed a poster/invitation to announce the presentation of the fall/winter collection of Schella Kann, an Austrian fashion designer. A simple one-color design solution was printed as a poster as well as folded and inserted into glassine envelopes for the direct-mail invitation. The universal icon of the standard coat hanger was printed on pattern drafting tissue in keeping with the modern appeal of the design of Schella Kann.