Crane’s “What Does It Cost to Send a Letter?”
Crane’s “What Does It Cost to Send a Letter?”
Crane’s “What Does It Cost to Send a Letter?”

Crane’s “What Does It Cost to Send a Letter?”

Chermayeff & Geismar Inc., New York, New York, 1996

Description

This booklet explains what it costs to produce a one-page, 185-word business letter on a personal computer, based on data from the Dartnell Corporation’s Institute of Business Research. The total cost of postage, supplies, overhead, secretary’s and executive’s time, etc., is $17.96 per letter, which is in sharp contrast to the relatively minimal cost of 5¢ for a sheet of Crane’s top-quality 100% cotton paper. The booklet, an abbreviated fold-out in the form of a miniature business letter and envelope and point-of-purchase display, was distributed at quick printers and stationery stores, to the public and to designers.

Collections: Design of Understanding 2
Repository: Denver Art Museum
Discipline: Information design
Format: Brochure, Promotion

Credits

Design firm
Chermayeff & Geismar Inc.
Design director
Steff Geissbuhler
Designer
James McKibben
Copywriter
Paul Rosenthal
Typefaces
Univers Thin and Light Ultra Condensed, Garamond Expanded, Regular and Semi
Printer
Milocraft
Papers
Crane’s Cover, Crane’s Crest
Client
Crane & Co.
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