The Mostra SESC de Artes is a cultural event held by one of Brazil’s most important cultural institutions. It takes place annually in São Paulo, and for 10 days occupies all 15 branches of the institution and some public areas (such as squares, parks and avenues) all over the city. The main challenges were to build a visual identity that could hold some kind of connection in this dispersed environment and to visually translate its curatorial will. Art has a multiplying effect, and the identity uses the multiplication sign to build a grid, where all the visual and textual contents were laid out.

So cohesive with such a simple system. They turned a tremendous amount of information into art.