Although Kelham MacLean is a start-up winery, we wanted its label to reflect the quality of the handcrafted wines they produce. We used classic, elegant typography and combined it with a signature-like lettering of the name to speak to the partnership between the two parties. The label has a faded edge, is letterpressed and has a lasercut pin perf to give it rich tactile detail. All the materials from the glass to the cap to the label are understated and simple.