“One Team” and “@Work” are brochures given to new IBM employees. “One Team” welcomes and motivates new employees, outlines IBM’s internal strategy of “Win, execute, team,” and sets expectations for working at IBM. “@Work,” a follow-up piece, clearly delineates the details about IBM compensation and benefits packages.

Both pieces were designed to reflect “The New Blue”—in the spirit of youth, intensity, and celebration—without sacrificing content. Photos of IBM employees, a new and consistent color palette, and straightforward language link the pieces to each other, and to IBM’s current advertising.