• “Now 10 Seconds”
  • “Think small”
  • “Tugboat Captain”
  • “Bigger inside. Smaller outside.”
  • “The famous Italian designer suggested one change”
  • “In 1949 we sold 2 Volkswagens in the U.S.A.”
  • “33 years later, he got the bug”
  • Buy your wife a silver fox . . .
  • “Got a lot to carry? Get a box”
  • “Why generals have always had a tent of their own”
  • “Avis is only No. 2 in rent a cars”
  • “If you find a cigarette butt in an Avis car, complain…”
  • If Avis is out of cars, we’ll get you one from our competition.
  • “The Only Water a Volkswagen Needs is the Water to Wash With”
  • “The Clearest Road Into New York”
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