It Was Great Roughing It. ... promotional folder

It Was Great Roughing It. ... promotional folder

Image, Inc., 1971

Description

Juror Notes

Who can resist having a go at the zippers inside this thing?
That's the nice part. (The cover, however, demonstrates a
recurring problem with trailer ads. So many of them show
someone out in the wilds in a miserable fix. . . such as the
family with the shining silver trailer parked up on the
shoulder of the highway, and they're heading down the
slope into the underbrush with long faces on, and the
caption says: BACK TO THE BUSHES FOR YOU AND
YOUR FAMILY?. . . Advertises an anti-coagulant for trailer
toilets. –Tom WoIfe

Collections: Communication Graphics (1972)
Discipline: Promotional design and advertising
Format: Advertisement, Promotion

Credits

Design firm
Image, Inc.
Art director
Richard Nava
Designer
Richard Nava
Photographer
Peter Papadopolous
Client
Talon, Inc.
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