Lab [3.2] correspondence system
Lab [3.2] correspondence system
Lab [3.2] correspondence system

Lab [3.2] correspondence system

KINETIK, Washington, District of Columbia, 2002

Description

After more than 25 years of international studio work, an accomplished architect decided to go solo—version 3.2 of his professional life, he said. He wanted an identity suite that spoke of richly varied experience and forward thinking. Simple stationery with a clean, solid wordmark and a partially painted reverse formed the foundation. Poring over hundreds of photos and sketches, KINETIK wondered: What if the key piece for potential clients—the business card—was architectural in itself? By connecting details of the architect’s process and the intricate dimensions of the results, the Lab [3.2] “room” evolved.

Collections: AIGA 365: 24 (2003)
Discipline: Brand and identity systems design
Format: Brand identity, Stationery

Credits

Design firm
KINETIK
Design team
Beth Clawson, Jeff Fabian, Beverley Hunter, Mike Joosse, Katie Kroener, Jackie Ratsch, Scott Rier, Sam Shelton, Jenny Skillman
Typeface
Interstate
Printer
Beach Brothers Printing, Inc.
Papers
Mohawk Superfine Ultrawhite Smooth 100 lb. Cover, 70 lb. Text and 28 lb. Writing
Client
Bruce Skiles Danzer, Jr., AIA
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