Lab [3.2] correspondence system
KINETIK, Washington, District of Columbia, 2002
Description
After more than 25 years of international studio work, an accomplished architect decided to go solo—version 3.2 of his professional life, he said. He wanted an identity suite that spoke of richly varied experience and forward thinking. Simple stationery with a clean, solid wordmark and a partially painted reverse formed the foundation. Poring over hundreds of photos and sketches, KINETIK wondered: What if the key piece for potential clients—the business card—was architectural in itself? By connecting details of the architect’s process and the intricate dimensions of the results, the Lab [3.2] “room” evolved.
Collections:
AIGA 365: 24 (2003)
Discipline:
Brand and identity systems design
Format:
Brand identity, Stationery
Credits
- Design firm
- KINETIK
- Design team
- Beth Clawson, Jeff Fabian, Beverley Hunter, Mike Joosse, Katie Kroener, Jackie Ratsch, Scott Rier, Sam Shelton, Jenny Skillman
- Typeface
- Interstate
- Printer
- Beach Brothers Printing, Inc.
- Papers
- Mohawk Superfine Ultrawhite Smooth 100 lb. Cover, 70 lb. Text and 28 lb. Writing
- Client
- Bruce Skiles Danzer, Jr., AIA
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