Crane’s “What Does It Cost to Send a Letter?”
Chermayeff & Geismar Inc., New York, New York, 1996
Description
This booklet explains what it costs to produce a one-page, 185-word business letter on a personal computer, based on data from the Dartnell Corporation’s Institute of Business Research. The total cost of postage, supplies, overhead, secretary’s and executive’s time, etc., is $17.96 per letter, which is in sharp contrast to the relatively minimal cost of 5¢ for a sheet of Crane’s top-quality 100% cotton paper. The booklet, an abbreviated fold-out in the form of a miniature business letter and envelope and point-of-purchase display, was distributed at quick printers and stationery stores, to the public and to designers.
Collections:
Design of Understanding 2
Repository:
Denver Art Museum
Discipline:
Information design
Credits
- Design firm
- Chermayeff & Geismar Inc.
- Design director
- Steff Geissbuhler
- Designer
- James McKibben
- Copywriter
- Paul Rosenthal
- Typefaces
- Univers Thin and Light Ultra Condensed, Garamond Expanded, Regular and Semi
- Printer
- Milocraft
- Papers
- Crane’s Cover, Crane’s Crest
- Client
- Crane & Co.
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